This is Marketing

In *This is Marketing*, Seth Godin redefines marketing as a generous act of service – a profound shift from manipulation to genuine connection and problem-solving. Godin expertly blends timeless principles with modern strategies, crafting a pragmatic guide packed with real-world examples and actionable frameworks for creating impactful campaigns. Challenging the outdated obsession with mass marketing and vanity metrics like impressions and clicks, Godin dismantles the notion that shouting louder gets you heard. Instead, he champions the power of focusing on the smallest viable audience, understanding their deepest desires and fears, and earning their trust through empathy and permission. Ultimately, *This is Marketing* reveals that true success lies not in promoting products, but in making change happen, one deeply connected customer at a time, by focusing on the narrative, tension and journey.