Tired of feeling overworked and underpaid? *The Pumpkin Plan* offers a radically simple strategy for explosive business growth by focusing on your best clients and pruning away the rest. This isn't just another theoretical business guide; Mike Michalowicz provides a step-by-step framework, complete with actionable tools and real-world examples, to help you identify and cultivate your "giant pumpkins"—the customers who fuel remarkable success. Contrary to the conventional wisdom of trying to serve every client who walks through the door, this book challenges the flawed notion that more clients automatically equal more profit. *The Pumpkin Plan* reveals that by strategically firing your worst clients and obsessively focusing on your ideal customers, you can unlock unprecedented growth and build a thriving, remarkable business. The core insight is simple: remarkable growth is a product of subtraction, not addition.
Բիզնես և տնտեսագիտություն
