In the early stages of starting a business, people often have high expectations. They imagine that entrepreneurship will bring them financial independence and personal freedom—that they’ll finally be in full control of their lives. But as many entrepreneurs will tell you, even when a business starts gaining momentum and generating revenue, there’s often very little money left over.
Most of the income gets consumed by taxes, fees, and payroll. And despite the business bringing in large cash flows, the owner may still find themselves in debt—struggling to pay employees, keep up with suppliers, and simply keep the business running. Saving money? That’s not even on the table. The very business that was supposed to grant you freedom ends up becoming a monster that devours your time, money, and energy.
The author of this book has lived through this reality. Mike Michalowicz realized that he only ever saw surplus cash when he sold a business. And one day, as one of his businesses stood on the brink of collapse, he had a breakthrough idea. He decided to try a new method, which he named “Profit First.”
This method didn’t just save his business—it has helped countless other entrepreneurs facing financial turmoil. Profit First is a simple yet powerful system that teaches you how to manage your finances to avoid bankruptcy and ensure sustainable business growth.
