The book “Never Split the Difference” by Chris Voss and Tahl Raz shatters all the common stereotypes about negotiation. Many believe that negotiations only take place behind the closed doors of law firms or corporate boardrooms. But the truth is, negotiation is a part of every area of our lives. In fact, we’re constantly negotiating—at work, at home, in our relationships with our partners and children.
Life itself is a series of negotiations, and we must be prepared for them—whether it’s buying a car, negotiating a salary, purchasing a home, renegotiating rent, or having a serious conversation with a loved one. “Never Split the Difference” elevates emotional intelligence and intuition to a new level, giving you a real competitive edge in any discussion.
Most modern negotiation strategies taught in business schools rely on the traditional rule: emotions and irrational behavior should be excluded from the process. However, the reality is that every negotiation involves emotional dynamics and irrational responses.
A successful negotiation goes far beyond logical reasoning or sharp intellect. After all, people are not always rational—they often act outside the bounds of logic. What complicates things further is the unpredictability of human nature. People tend to act based on their primal instincts, which are often irrational, spontaneous, and deeply intuitive.
