*Hooked: How to Build Habit-Forming Products* reveals the underlying psychology that drives user engagement, offering a practical framework for designing products people can't resist. Unlike superficial analyses of features and marketing tactics, this book presents the Hook Model, a four-step process rooted in behavioral science, providing actionable steps to create products that seamlessly integrate into users' daily routines. Critically, *Hooked* challenges the common belief that customer acquisition is solely about viral marketing or flashy design; instead, it argues that sustainable growth stems from creating intrinsic motivation and building habits that solve users' core problems. Ultimately, the book provides a simple and powerful formula: to build truly successful products, focus on solving pain points by associating your solution with the user's existing routines and emotional triggers, and building an engagement loop from trigger to action to variable reward to the user’s investment for long-term loyalty.
Բիզնես և տնտեսագիտություն
