What does it take for something—whether it’s a type of activity, a work of art, or a company—to be considered among the best?
What are the factors that distinguish something that is merely good from something that is truly great?
Jim Collins, in his book Good to Great: Why Some Companies Make the Leap... and Others Don't, explores the key elements that transform a business into one of the best.
Good to Great is a world-renowned book that has remained highly regarded among business leaders and managers for many years.
Its success is a testament to the author’s rigorous approach.
Collins treated the creation of this book as a major scientific research project, dedicating more than a year to it alongside his team.
They studied numerous successful companies, analyzed a vast number of managers' biographies and business practices, and reviewed extensive academic research—all with the aim of understanding how great businesses are built and what makes a leader truly successful.
There is a famous saying: “Good is the enemy of great.”
It reminds us that satisfaction with being good can prevent us from striving for greatness.
In the business world, some companies are exceptional from the start, but many must exert tremendous effort simply to become good.
Only a few manage to make the leap to greatness.
The others remain stuck in the category of “good,” unable to make that crucial breakthrough that would set them apart from the majority.
Good to Great helps readers understand the factors that separate truly great companies from all the rest.
