Ryan Holiday is the former Director of Marketing at American Apparel and a bestselling author. His writing style feels like having a conversation with a good friend who is offering honest advice. Holiday firmly believes that the best way to move forward is through continuous learning and mastering the ego. In this book, he shows how to do just that.
Holiday uses the term “ego” not in the traditional Freudian sense, but as a synonym for self-importance and self-centeredness. He emphasizes that forming an accurate perception of yourself and your abilities is essential for living a meaningful life and achieving your goals.
People do not consciously create and feed their ego; it is a natural part of every individual’s personality, especially as success accumulates. However, if left unchecked, the ego can ultimately harm you. It is crucial to consistently take steps to rein it in before it grows beyond your control.
